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FEATURED PROJECT
Designing for Growth
A single-product startup becomes a national maternal-care brand — and the design system built to keep pace.
Inside four years of shaping Willow's visual identity-from one product to fifteen launches, national retail, and a brand built to scale.
Lead Graphic Designer
ROLE
2021-2026
TIMELINE
15+ Product Launches
Brand Systems
Campaign Development
Retail • Amazon • Walmart
Social • Motion • Print
SCOPE
SELECTED WORK
The Edit
The shorter stories — and the instincts behind them.
Not every idea needs a full case study to prove itself; some are just a good call, made quickly. This is where I keep the moments that show how I see: a palette, a crop, a piece of type that just felt right.
What are we creating next?
I'd love to hear what you're working on.
Art Direction · Brand Systems · Campaign Development · Creative Leadership
Designing a Place, Not Just a Logo
Foundry Heights — Created at Shimahara Visual for Asana Partners
Creating a Retail System for Growth
Created for Bed Bath & Beyond's Owned Brands initiative
Elevating an Emerging Brand
Crafting a visual language that helped an emerging skincare brand compete with confidence.